So design your own training program. Poll your sales people to find out what a new person MUST know in order to be successful. They have to know:
- where to look for new customers and what makes a good customer,
- what to say,
- how to execute a prospecting plan,
- how to overcome objections,
- get around voicemail,
- conduct a great meeting,
- present solutions, and
- close.
There are books you can get that can help with all of this. There are groups on LinkedIn. There are probably videos. Or, you can hire someone to help you. I can probably give you a few names...
- Categories:
- Business Management - Marketing/Sales

Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.