Harness the Power of Referrals
“Oh, I see what you did there!” Ganymede said.
Next week: Zoot gives Ganymede more tips on leveraging referrals to secure new business.
Today’s FIRE! Point
The easiest way to find people who need your printing services is to ask those who already use them! Referrals are the low-hanging fruit that become valuable customers, as they’re essentially pre-qualified prospects who have built-in positive connotations of your business. Two best practices for referrals: join and participate in industry associations, and make it a habit to ask satisfied customers for referrals within a week after a successful project is finished.