Giving ‘Thanks for Your Business’

In a former life in this industry, I used to conduct customer satisfaction surveys for printers with their customers. These surveys were conducted by phone or in person, which allowed me to collect more nuanced information.

Instead of contacting all of a printer’s clients, I often focused my efforts on gathering in-depth feedback from the printer’s top accounts—usually the top 25 customers. I would often start interviews by mentioning to the print buyers that their company was one of the printer’s top accounts and represented a significant portion of the printer’s business.