Getting a Fair Price: Print Buyers’ Misunderstandings About Pricing

Many print buyers become frustrated with new printers and suppliers when the price on the final invoice of a job has increased drastically from the initial quote. Some print buyers, after having experienced this with several new suppliers, may suspect that printers are unscrupulous and are attempting to gouge them. Certainly, printers who charge excessively for unwanted overs only add to this perception.