Five Tips for Being LinkedIn vs. LumpedIn

If you touch the social media marketing for your business then you are probably aware that Facebook is no longer Kumbaya when it comes to reaching your audience. In fact, they have been systematically closing doors and locking them between you and most of your audience for quite some time. All those “likes” you received through your marketing endeavors are pretty much just for show now unless your fans loyally visit your business page, or you pay to boost your posts to reach them. Because of this many businesses are slowing down, and even abandoning their efforts on Facebook, and focusing their attention on LinkedIn.

This is not good news.

With the dam about to burst, now is the time to examine your LinkedIn strategy. Here are five things I hope you consider:

Contact Information. Don’t let LinkedIn control who can and can’t contact you—especially if you are a service provider. Put your e-mail address in your public profile summary. That will also help facilitate connection requests if people can’t connect with you through the provided options. You always have the option to decline.

Website Information. These should be correctly named, and not by the default LinkedIn settings of Company Website, Personal Website and Blog. If you choose “other” as your option, you can type in the actual site names. It makes it easier for viewers, and helps them remember the names of your company and your blog!

Company Information. While you are “yourself” on social media, it is also a team effort. The description for the company you own, or work for, should be uniform and not open to interpretation. The description should be communicated to all employees and updated as needed. After that information, you should describe what you do at the company in your own voice, however, if you have branded company terminology—i.e. Salespeople are called Solutionists—then everyone should be using that. Which also brings me to...