How would you feel if someone invited you to an event at a mall, but when you arrived you couldn’t figure out where to go?
That’s precisely what prospects feel like when they visit your website or customer service “support space” and can’t figure out what the @#$%$^% is going on there! Prospects who have taken the time to try and talk with you end up in frustration because there is no logical order to your branding. They will not be back soon.
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.