Educational Seminars Help You Strengthen Customer Relationships
Today’s FIRE! Point
Offering a half-day educational seminar at your printing business twice a year will help generate customer goodwill, associate your name with expertise in the field, and afford a great sales opportunity. It’s a great way to strengthen relationships with customers.
FIRE! in Action: Matrix Group International Uses Customer Seminars to Grow Sales
For the Web and Intranet development firm, offering a monthly seminar later generated dozens of phone calls from interested prospects.
Next week: Marka shows Zoot the value of sending mass customized letters to lists of customers and prospects.