Does Groupon Have an Application in Printing?
You would be “giving away” about $12,500 worth of free printing. But, you would be GAINING 25 new customers. And I’m willing to bet that 25 new customers are worth a heck of a lot more than that. Plus, you would be showcasing your ability to embrace newer technologies and social media, thereby communicating that you are cool. It’s a win/win/win.
I’m curious...Do you think it would work? Share your thoughts in a Comment below.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.