Do You Have the Right Customer-Engagement Goal?
For the longest time, business executives have been guided by their estimations and projections. This has been their number-one activity when setting a course for the following quarter, or the following year.
That approach makes good sense to anyone who is in the business of growing a business. But the rules of engagement have changed. It’s no longer about the total number of hits, impressions or likes. (Sorry all you social-media mavens!)
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
