Develop a Messaging Document to Keep Your Printing Company “On Message”
Last week, Fire Enterprises (FEI) marketing maven Marka showed savvy salesperson Zoot how to use multimedia to create compelling case studies. This week, Marka tells Zoot and FEI tribe leader Org how creating a messaging document can help keep FEI on message. Remember, fire = print.
One afternoon in Org’s office, Org and Zoot were discussing a problem they’d noticed with some of FEI’s customer-facing employees.