Customized Follow-ups Can Grow Your Sales
Your customers receive a barrage of marketing messages every day—just as you do. Use compelling personalization to stand out on such a crowded playing field. Take notes during your sales meetings to ensure you have the information necessary to create customization. Consider creating a brochure template that allows you to quickly insert customization and get a follow-up piece in your prospects’ hands.
FIRE! in Action: Quantum Group Secures New Business with Customized Sales Materials
The print and marketing solutions company used a personalized book as part of a campaign that generated an 11-percent response rate, 18 new proposals, and several new sales (case study PDF).
Next week: Zoot gives Ganymede another tip for creating personalized materials to follow up on sales calls.