Are we getting older or are print buyers getting younger? It can’t just be us, can it? Roughly 15 years ago, I remember when a PIA of Georgia staffer told me the buyer at Coke had been replaced by a 23-year-old girl. (Sorry. Woman! Big diff!)
Yesterday, I was talking to a print sales rep who told me a client’s response to his sales pitch was, “Word!” Not surprisingly, he had no idea what that meant (if you don’t either, use the Urban Dictionary and find out). Poor guy. He didn’t know whether to open up a new order or Microsoft Office.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.