Create Engaging Website Content for Commercial Printers, Part II -T.J. Tedesco

By T.J. Tedesco

“I approve all of this,” Org said. “When can I see the new O-site in action?”

“Hold your chariot, Org,” Marka said. “We still have to discuss the last component of a good O-site: SEO.”

“Isn’t that the monster that lives in the Strait of Messina?” Zoot asked.

“No, Zoot – that’s Scylla,” Marka said. “SEO is a little different. I’ll tell you more tomorrow after lunch.”

“Note to self,” Zoot said. “Eat less tomorrow.”

FIRE! Point
Incorporating multimedia content into your website will help it stand out. Consider including useful content in the form of videos, slideshows and presentations, graphs and charts, audio, and more.

FIRE! in Action: Hofheimer/Ferrebee Drives Web Traffic with Compelling Content
The Virginia divorce law firm hired an outsourced content marketing agency to create a series of blogs, articles and other informative content for its website. As a result, pageviews for the site tripled, and average time spent on the site substantially increased.

Next week: SEO tips for your website.

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T.J. Tedesco Author's page T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services. T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry. T.J. is author of "Win Top-of-Mind Positioning," "Playbook for Selling Success in the Graphic Arts Industry," "Fire! How Marketing Got Hot," "Direct Mail Pal" and four more books published by PIA. He can be reached at (301) 404-2244 or tj@tjtedesco.com.

Create Engaging Website Content – Part II