Create Engaging Website Content – Part II

“I approve all of this,” Org said. “When can I see the new O-site in action?”

“Hold your chariot, Org,” Marka said. “We still have to discuss the last component of a good O-site: SEO.”

“Isn’t that the monster that lives in the Strait of Messina?” Zoot asked.

“No, Zoot – that’s Scylla,” Marka said. “SEO is a little different. I’ll tell you more tomorrow after lunch.”

“Note to self,” Zoot said. “Eat less tomorrow.”

FIRE! Point
Incorporating multimedia content into your website will help it stand out. Consider including useful content in the form of videos, slideshows and presentations, graphs and charts, audio, and more.

FIRE! in Action: Hofheimer/Ferrebee Drives Web Traffic with Compelling Content
The Virginia divorce law firm hired an outsourced content marketing agency to create a series of blogs, articles and other informative content for its website. As a result, pageviews for the site tripled, and average time spent on the site substantially increased.

Next week: SEO tips for your website.