Create an ‘Endless Feedback Loop’
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FIRE! in Action
Kaiser Permanente Test-Drives Hospital with Patients
The healthcare organization built a prototype of a hospital wing and recruited patients, nurses and doctors to give feedback on its design. Using this input, Kaiser modified the blueprint to ensure the actual hospital would better meet the needs of its patients.
Next week: Marka & Org continue their poolside discussion, this time covering the Customer Advisory Board.