The Tribe Undertakes a SWOT Analysis
Last week, the Fire Enterprises, Inc. (FEI) tribe defined and examined each stage of the Product Life Cycle. This week, the group undertakes a SWOT analysis in order to determine the strengths, weaknesses, opportunities and threats facing the business today. Remember, fire = print.
Standing in front of Numo, Zoot and Org in the conference room, Lucy drew a box on the whiteboard and split it into four quadrants: Strengths, Weaknesses, Opportunities and Threats. “A strategic SWOT analysis should be used to guide any business initiative we undertake, such as new product development and creation,” Lucy explained.