Build Printing Sales with Brochures for Each Stage of the Buying Cycle -T.J. Tedesco

By T.J. Tedesco

FIRE! in Action: Rosen Method - Professional Association Updates Its Brochure and Saves
The healing professionals organization made dramatic changes to the design, layout and messaging of its brochures. The result was a more effective sales piece that could also be produced at a lower cost than the old one.

Next week: Marka brings the tribe tips for constructing an effective postcard campaign.

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Business Management - Marketing/Sales

T.J. Tedesco Author's page T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services. T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry. T.J. is author of "Win Top-of-Mind Positioning," "Playbook for Selling Success in the Graphic Arts Industry," "Fire! How Marketing Got Hot," "Direct Mail Pal" and four more books published by PIA. He can be reached at (301) 404-2244 or tj@tjtedesco.com.

Build Sales with Brochures for Each Stage of the Buying Cycle