What a Difference a Sense Makes
Adding scent to printed pieces using a varnish is not as expensive as older methods. In fact, adding varnish is very easy and part of the printing process if you have the right equipment. This makes it cost effective for your clients and for a printer to add as an option to their product mix. However, the most important question to have a solid answer for is and always will be, "What is the ROI?" Doing something because it is cool or neat doesn't always generate a result. For companies whose products are based on fragrance it is a no brainer to use those scents on their print marketing pieces. Adding scent to pieces for companies that don't have scent in their products will take some creativity, much like Peter Cook's example above with an on-demand movie and the scent of popcorn.
I will go into the other senses in future blog posts. I hope by now your mind is working on how much impact print can have. While the Internet is quickly replacing some of the past uses of printing materials, there are still some real strategic advantages that print has in the marketplace. Creativity and thinking anywhere but in the box can help you take advantage of things like we discussed here.
In the mean time...
• What scents stimulate you?
• How could they be used to sell a product?
Feel free to share ideas by posting a Comment below.