Branding Documents Help Ensure Brand Accuracy and Consistency
“This is awesome,” Zoot said. “I’m glad I stuck around.”
“Wait a minute!” Org said. “Didn’t I ask you to put a shirt on?”
Next week: Marka discusses creating killer taglines.
Today’s FIRE! Point
Creating a branding document will help ensure your brand is properly and consistently represented across a wide range of promotional and marketing activities.
FIRE! In Action: Online Rebranding Drives Sales for U.S. Toy Company
The toy company revamped its online brand and ended up seeing 17 percent of sales come from their Website.