Does BP Need Photoshop Lessons?
Perhaps BP needs a course in Photoshop tips and tricks. More likely, it needs a course in truth in advertising and business ethics.
Suppose you had been given this task by BP: would you have taken it on and simply executed it better? Would you have refused to do the work because it was blatantly dishonest? Would you have figured there was “nothing sinister” about doctoring the image and gone ahead with it?
One thing I hope you’ll agree with: you would at the very least have done a better job.
Stephen Beals is a veteran prepress manager with some 30 years of experience in the commercial print business. He has written hundreds of articles for dozens of publications and owns the website "Printoolz" for software for print and multimedia production. Stephen also founded his own murder mystery dinner theatre troupe and is a Presbyterian pastor.