Beware the 'No Rush' Customer
Your phone rings. It's a client looking to place a repeat order.
As an answer to your question, “When do you need it?” The customer responds, “No rush.”
Warning! Warning! Warning!
This same client will be on the phone with you soon asking for a delivery date. When you give it, they will ask if you can do better and be disappointed when you can’t.
But, but, but … didn’t they say it was no rush?
Two things: First, don’t believe them. While you don't need to put a rush on the job by any means, don't think you have extra time. Second, never ever share this “no rush” information with production. You won't see the job for months.
Common sense ideas for sales reps and selling owners. That’s what you will find at SalesVault.pro or by calling Bill Farquharson at 781-934-7036
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- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
