Beat the Competition, but in a NICE Way!
Ours is a world of tough competitors (to borrow a phrase from Jerry Maguire). Today we have to worry about offshore printers, Internet low-cost providers and office supply companies, not to mention the freight carriers FedEx and UPS. Our goals are to keep margin, keep our customers satisfied and continue to find new revenue streams to keep us healthy.
But what I want to discuss today is our attitude about all of those competitors. And if I had to put it in a nutshell—in two words—I would say, HIGH GROUND. Here are a few fundamentals I tried to adhere to as much as possible when I was selling, and I encourage you to do likewise:
- Categories:
- Business Management - Marketing/Sales
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.
