Be Wary of Cannibalization When Launching New Products
Last week, Marka and the FEI tribe discussed strategies for entering a new product category. This week, they discuss the concept of product “cannibalization” and how it should play into a company’s overall product-entry strategy. Remember, fire = print.
Lucy stood in front of the FEI tribe. “Today we’re going to talk about cannibalization,” she said.
- Categories:
- Business Management - Marketing/Sales
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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