This package definitely comes from the "less is more" school of thought. The www.paperspecsgallery.com team feels that the bold black type on bright yellow stock screams strength and detail awareness. It conveys a simple, clear identity that oozes trust.
The standout element is the bold choice of 225 gsm Colorit in yellow. The stock is actually vibrant, attention-grabbing color—not printed with a flood of ink. (Nothing wrong with printing color of course. It's just that so many hesitate to go for it in this way with paper!)