Ask the Right Questions to Improve Your Survey’s Effectiveness

Last week, FEI marketing whiz Marka taught savvy salesperson Zoot and head honcho Org how in-person surveys can help businesses uncover useful information and strengthen customer relationships. This week, she tells Zoot how to develop intelligent survey questions. Remember, fire = print.

Zoot strolled into Marka’s office one morning. “So far 17 customers have signed up to take a brief in-person survey at next week’s Fire Expo conference,” he said. “This will be great! Surveying these customers will allow us to build better relationships with them.”