A New Year, A New You
A print procurement manager shared, “It’s amazing to see what printers send to prospective customers. Some really have it ‘dialed in’, and send relevant materials; well laid-out and non-imposing. These indicate to me that the printer is doing their homework and not just shotgun marketing. Others send all kinds of crap - most of it chock full of hyperbole that makes them seem like the Ron Popeil of print. I realize this isn’t always a true indicator of a company’s ability to handle my work, but taken as part of the whole, it is an important piece of the puzzle in my rating process.”
So I pose that a little New Year cleaning is in store for print suppliers everywhere, as collateral material is dusted off, reevaluated and redesigned to best reflect who you are and what your company has to offer. Be honest, be unique and most of all—show who you truly are. And then everything will fall into a proper balance.