Results from a recent U.S. consumer survey suggest that the majority of Americans agree that print and paper can be a sustainable way to communicate when produced and used responsibly. In fact, it seems many people distrust and are not swayed by corporate green claims used to promote online services over paper. Here are my five favorite results from the June 2016 Toluna survey.
Online
Phil has over 28 years of international experience related to sustainability and the forest products industry. He currently leads Two Sides North America, a non-profit that promotes the unique sustainable features of print and paper, as well as their responsible production and use. Two Sides operates globally in five continents with members that span the entire graphic communication value chain. Phil has written extensively on sustainability and environmental topics related to the forest products sector. He received his Bachelor and Master's of Science degrees from McGill University in Montreal. He is a private forest owner and sustainably manages over 200 acres of forestland for both recreational and economic benefits.
The dawn of a new year always serves as a time of great personal reflection for me. Every January 1st, I close the office and take a personal day to ensure all of the aspects in my life are in alignment—and the image I am projecting is truly representative of who I am. I want people to know they can trust I am who I say I am—and understand what they see is what they get. This ensures expectations are fulfilled in both personal and professional relationships—and it frees up so much energy!
I believe it is crucial that print companies and
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