A New Look at Media Convergence
A number of recent articles address the next stage of this industry’s future. The question has been asked: what is next—consolidation, additional change, an entirely new model? For what it's worth, here is my view.
If you look to the definition of consolidation, you will note the critical word strengthening being used. In some cases, consolidation does mean a strengthening, the ability to press more client weight than before. Strengthening also implies the ability for the print provider to survive the many severe economic ups and downs that this industry seems to be built upon currently. This strengthening also means offering more diverse products and services, often provided at a lower cost due to a reduction in the workforce—a by-product of the consolidation process.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.