A Kodak Moment Come and Gone
Keep it forever. Keep it Kodak.
Keep me. Protect me. Share me.
I want to be fair, but at the same time focus on reality. “Keep me. Protect me. Share me.”—along with the other tagline above—were the words Kodak chose as the theme of its 2005 ad. What a shame it didn’t see past this excellent campaign to the company’s next gigantic breakthrough. As this tale shows, having one idea is enough if you know what to do with it.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.