5 Questions Printers Should Ask Customers Every Year
My previous blog post—“Make Eye Contact with Print Buyers”—included seven suggestions for making personal, meaningful contact with print customers. The seventh suggestion I made was:
Consider sending every customer a short, five-question “How are we doing?” survey at the beginning of the year.
A reader asked me which five questions I’d ask. Here they are:
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com