On this episode of Printing's Alive, Warren Werbitt sits down with Lucy Swanston, managing director of Nutshell Creative, for an engaging discussion on the printing industry. Swanston shares her extensive experience and insights from her more than 30 years in the creative space, covering everything from working with OEMs to starting her charity, Topic Hero.
00:00 Introduction and Guest Welcome
01:00 Lucy's Background and Career Journey
02:50 The Role of Print in Marketing
04:56 Challenges and Opportunities in the Printing Industry
06:32 The Importance of Trade Associations
08:51 Engaging the Younger Generation in Print
20:09 The Shift in Print Management
23:22 Advice for Printers and Marketing Insights
28:07 Handling Rejection and Learning from Mistakes
28:54 The Importance of Business Cards and First Impressions
29:29 Exploring Embellishments in Print Design
30:31 Educating the Industry and Designers
31:49 Challenges and Opportunities in Print Marketing
34:09 The Role of Direct Mail in Advertising
41:58 Building and Maintaining a Strong Team
48:25 Final Thoughts and Industry Call to Action
To watch the video version of this podcast, click here.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
