On this episode of the Impressions Xchange podcast, Ashley Roberts, content director of Printing Impressions, chats with Josh Golden, chief marketing officer of Sussex, Wisconsin-based Quad, about the fascinating findings of The Harris Poll's "The Return of Touch: Holiday Shopping, Reconnected" survey, presented by Quad. Golden shares the genesis of The Harris Poll report and its surprising revelations about consumer behavior, and how brands can leverage these insights to enhance their marketing strategies.
00:00 Introduction
00:27 "The Return of Touch" Research Report
01:34 The Value of Tangible Engagement
05:30 Gen Z's Shift Toward Physical Experiences
12:56 Holiday Shopping and In-Store Experiences
16:39 Print's Role in Omnichannel Marketing
29:58 Future Research and Gen Alpha Insights
33:38 Key Takeaways and Conclusion
