Xerox's Becker

BY CHRIS BAUER Maybe, just maybe, commercial printing continues to be too traditional of an industry. Color jobs, even those that are short runs, often will still be directed through the sheetfed offset press department. Film is produced, plates are made and the presses have to be makereadied. Then we wait for the job to dry and send it to the bindery. Meanwhile, color copiers are waiting in the wings, sneaking a peek at short-run jobs traditionally sent to those offset presses. Copier vendors say that their products are best suited to take on those fast-turnaround jobs that are still being routed to the