Littrell Associates

BY MARK SMITH Technology Editor Since the earliest days of the digital revolution in prepress, choosing a data format has brought trade-offs in file flexibility, portability and processing consistency. For almost as long, the unique requirements of the print advertising workflow have driven a quest to achieve a universal workflow. Now, more than 10 years after its introduction, Adobe PDF (Portable Document Format) is finally providing a foundation for realizing that goal in advertising applications and beyond. The effort to establish an open, yet predictable, workflow started with DDES (Digital Data Exchange Standard). It took a sustained effort by the DDAP (Digital Distribution

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