Joe Lawler

BY ERIK CAGLE In an age when the Internet may seem to be slowly eroding the print-on-paper medium, evidence suggests that a complementary relationship is being forged between the pair. This definitely appears to be the case with the catalog industry. According to a study conducted by the Direct Marketing Association (DMA), catalog retailers were expected to generate 5 percent of their sales from the Internet this year, more than double the figure for 1998. This was among the findings made by "The DMA State of the Catalog Industry Report: 1999." "This report contains significant information about how catalogers are turning their direct marketing

BY ERIK CAGLE Even as they seem to be up to their M-3000s with jobs, catalog printers can't seem to get enough work. They're as busy as ever, yet a hunger for new applications can't be satiated. Take R.R. Donnelley & Sons, of Chicago, North America's largest commercial printer. Donnelley amassed more than $1.3 billion in catalog printing sales, yet it is developing new market niches with Select Source, which integrates catalog merchandise into specialized Internet sites. Catalogers are matched with subject-specific editorial on high-traffic Web sites. Top 10 Catalog Printers CompanySegmentSales(millions)Total Sales(millions) 1R.R. Donnelley & SonsChicago$1,309.50$4,850.00 2Quad/GraphicsPewaukee, WI$561.20$1,220.00 3Quebecor PrintingMontreal $487.20$3,480.00 4World Color PressGreenwich,

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