Eric Webber

Cohber Press of Rochester, N.Y., added the KODAK Dimensional Printing capability to its KODAK NEXPRESS S3000 Digital Production Color Press, bringing added value to customers and uncovering new revenue opportunities. The company quickly implemented Dimensional Printing with great results and is generating excitement in the market with the quality of its print jobs.

EVEN THOUGH mailing and database management services have been around since the 1980s, a substantial number of printers expanded into this highly technical (and profitable) market as competition heated up with the new millennium. Today, more printers are continuing to invest in these capabilities in spite of—or, perhaps, because of—the bleak economy. After all, the weaker the financial outlook, the more important it is for service providers to ensure a bigger bang for their clients’ shrinking print dollars.

WHEN IT comes to getting face time with print buyers, quite often the key to success is securing real estate—a small area on the buyer’s cubicle shelf, or a patch of wall in need of garnish. Achieving staying power in the minds of buyers is the reward of the creative, the motivated and ingenious.

ROCHESTER, NY—In a strategic move to strengthen its position within data processing, variable information printing and lettershop services, commercial offset printer Cohber Press, located here, has acquired Scanforms, also of Rochester. Previously owned by Webcraft, Scanforms provides one- and two-color variable information printing and data processing. As a result of the acquisition, 25 of Scanforms' programmers and management personnel are already in place within the Cohber Press staff, bringing its total number to 160. Management from Scanforms is now reporting to Bill Bachman, vice president of Digital Print Services. As a result of the two companies joining forces, Cohber Press is benefiting through Scanforms'

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