Elyse Mitchell

CLEVELAND—Great Lakes Lithograph recently served as a stop on Heidelberg's national digital road show. Held in conjunction with NexPress 2100 customers, the road shows provide a venue for printers, print buyers, graphic artists and other print media professionals to exchange ideas with peers on the digital printing industry. Audiences interact with presenters, as well as participate in hands-on demonstrations to produce digital applications and learn to successfully and creatively use variable data. Heidelberg has hosted four sessions this year, with an average of 80 attendees per event. "Interest in the road show events continues to rise and participants are genuinely interested in digital printing. They are

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