Donald Samuels

Printer's Program Hits Big Apple For First Time NEW YORK CITY—Pictorial Offset, of Carlstadt, NJ, recently held its Pictorial University in New York for the first time at the McGraw-Hill Auditorium. Nearly 200 people from advertising agencies, design firms, corporations, and local and regional educational institutions heard presentations and case studies about branding initiatives. Featured speakers included Steve Sadove, Saks Inc.; Jennifer Bergin, Eastman Kodak; Cecilia Fabrizio, AmeriCares; Scott Deming, Scott Deming ESP; and Donald Samuels, Pictorial Offset. Infinite Graphics Technology, an Indianapolis-based provider of large-format digital printing, announced a new 3D product offering for the out of home/indoor advertising market. The firm

BY MARK SMITH Predictions of the paperless office may have lost their edge, but not the threat of a paperless printing plant. One only has to go as far back as 1995 to find the last time some printers were faced with shutting down their presses for a lack of paper to run through them. The buyer's market of recent times saw printers, and their clients, being doubly blessed with a ready supply of paper at historically low prices. Everyone knew it was just a matter of time before the market swing came, though. In the case of paper, the more apropos saying would