Don Seitz

by chris bauer Managing Editor Giving your customers a little direction—and not the driving kind—can go a long way in building a strong printer/print buyer relationship. Many print buyers want to know more about the printing process. And, often times, the more print buyers know about printing, the fewer problems the printer will encounter in the end. According to a recent survey conducted by press manufacturer MAN Roland, printers who want to connect with customers from the creative side of the business should consider providing them with more information about the printing process. More than 87 percent of the creatives polled declared that they