Chuck Geschke

Because you will be reading words in mid-February that I wrote at the end of December, you'll know if my passion of the moment came to reality. Did my Philadelphia Eagles get to, and win, the Super Bowl? Is Donovan McNabb, the Eagles talented quarterback, a hero? But wait a minute. We have matured past all that. We now realize that football players and movie stars are not heroes, but just highly talented and entertaining people. The true heroes are fire fighters, police, soldiers and all those brave individuals who risk their lives to save others and protect our freedoms. And rightly so; September

Well, now I know I've made it: Starting with this issue, Attila the Editor has granted me Columnist Status. That way I get a page—or less—to rant and rave about topics of interest to prepress professionals every month. So what if it ticks off the key advertisers . . . Having recently attended the Seybold Conference in Boston—thankfully the show has been moved out of New York—I would like to muse about those behemoths of our industry, Adobe and Quark, and what might happen to those of us that rely on their software to earn our daily bread. Thanks to the "keynote addresses" granted to John

I'm writing this column the day after the conclusion of Seybold Seminars Boston/Publishing '99. Though Seybold is no stranger to controversy, it's been a few years since a product announcement at a Seybold Seminar event created headline news within the publishing industry. But this year, Adobe's top executives, John Warnock and Chuck Geschke, announced their long-rumored "Quark-killer" page layout application and set tongues wagging. Code-named K2, but now called InDesign, the software is clearly going to challenge Quark in the area where it has triumphed: customization through extensibility. Quark championed the concept of allowing third-party software developers to plug their wares into a major

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