By Erik Cagle The last thing Corporate Press wanted was to be dubbed a one-trick pony. Sure, the Landover, MD-based printer has made a name for itself in the commercial realm, but providing cradle-to-grave solutions for customers has been the Number One priority all along. According to Mike Butala, general manager of Corporate Color—one of five divisions that comprise the Corporate Press organization, the printer has avoided "pigeon hole" labels by forging a reputation based on its versatility. "By involving ourselves in our customer problems beyond simply commercial printing, we have provided solutions within our corporation that increase customer satisfaction and loyalty," he says.
BY DENNIS E. MASON In baseball, most players are specialists, spending their days in both the minor and major leagues at the same position. Some players become specialists in the extreme—relief pitchers who are particularly effective against left-handed batters, for example. But even in this age of specialization, the utility infielder is a particularly valued player. The ability to play any position when called upon has even entered our daily lexicon, with the term "covering all bases" indicating versatility and broad capability. Printing, too, is often a game of specialties. Most printers focus on a single process, such as offset; some base their business upon a