IT’S HARD not to automatically view everything through the frame of the current economic climate. In most cases, however, the business challenges companies are struggling with were preexisting conditions that have now been greatly amplified. The trend toward print buyers, at every level, cutting back their order quantities is a case in point.

Quebecor World ushered in the opening of its new co-mailing facility in Somerset, NJ, with the addition of two new 30-pocket machines. The new capacity allows more publishers and catalogers to take advantage of the benefits of co-mailing. Quebecor chose the Somerset mail consolidation site due to its strategic proximity to the densely populated Northeast.

I have just returned from hosting our annual Print Oasis Print Buyers Conference at Amelia Island Plantation in Florida. One of the most popular events was our Exhibit Hall, which featured more than 60 major printing companies and print suppliers. I took note of which booths seemed to be the most popular:

Hit the Ground Running: Before the conference, we provided an attendee mailing list to the exhibitors who requested it. The most successful exhibitors sent out a pre-show promotion inviting attendees to stop by their booth. This definitely increased brand recognition for those who took the time to design a thoughtful and dynamic promotion.


CONCORD, MA—Welch’s today announced the use of First Flavor’s Peel ‘n Taste(R) flavor strips in its soon to launch print ad. The taste technology will debut in the February 18th issue of People, signifying an industry first for use in a national campaign. For more than fourteen years, spokeskids espoused the sweet, bold taste of Welch’s 100% Grape Juice, until the company changed its strategy to focus more on the health and nutrition benefits of its flagship product to Gen X Moms. As part of this effort, Welch’s launched an entirely new ad campaign created by JWT this past November and is now

Jim Meissner, founder and CEO of Color Ink in Sussex, WI, has reduced his duties to pursue his passion for fine art/oil painting. An exhibit of his work begins this month at Landmarks Gallery, located here. His work includes dramatic views of vistas in the Southwest, landscapes of Wisconsin, and paintings of places he has visited in Italy and Hawaii. Lisa Arsenault has been appointed president of The McArdle Printing Co., Upper Marlboro, MD, a subsidiary company of BNA Inc. Arsenault steps into the job from her previous role as vice president of sales. Under her leadership, McArdle's sales grew more than 25 percent in

Schmidt Acquires Rapid ReprintBYRON, MN—Publishing industry solutions provider Schmidt announced that it has acquired Rapid Reprint, a quick turnaround article reprint production company based in White Bear Lake, MN. Schmidt, a web offset printer, specializes in the production of direct response vehicles such as magazine and direct mail inserts, as well as the production and distribution of card packs for the publishing industry. Valassis Installs QTI Systems DURHAM, NC—Valassis Communications has purchased a Ribbon Control System 4000 (RCS 4000) and a Register Guidance System V (RGS V) with ink guiding and phaser control for the second of its MAN Roland Lithoman presses. Both systems were

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