Concord, Massachusetts

CONCORD, MA—Welch’s today announced the use of First Flavor’s Peel ‘n Taste(R) flavor strips in its soon to launch print ad. The taste technology will debut in the February 18th issue of People, signifying an industry first for use in a national campaign. For more than fourteen years, spokeskids espoused the sweet, bold taste of Welch’s 100% Grape Juice, until the company changed its strategy to focus more on the health and nutrition benefits of its flagship product to Gen X Moms. As part of this effort, Welch’s launched an entirely new ad campaign created by JWT this past November and is now

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