America

T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services. T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry. T.J. is author of "Win Top-of-Mind Positioning," "Playbook for Selling Success in the Graphic Arts Industry," "Fire! How Marketing Got Hot," "Direct Mail Pal" and four more books published by PIA. He can be reached at (301) 404-2244 or tj@tjtedesco.com.

Access Direct, a large direct mail firm, wanted a technology to produce very large volumes on-demand in a quick time frame with high image quality. See why they chose the Océ ColorStream® 3900 with Océ PRISMA® software for a complete end-to-end digital color and monochrome solution.

Access Direct, a large direct mail firm, wanted a technology to produce very large volumes on-demand in a quick timeframe with high image quality. See why they chose the Océ ColorStream® 3900 with Océ PRISMA® software for a complete end-to-end digital color and monochrome solution.

Data-driven marketing is not a new concept, but with the explosion of sales channels and rising consumer expectations, marketers and marketing service providers must leverage data to deliver a more personal experience. Data-driven marketing is about collecting traditional offline data and connecting it with online data, including browsing behaviors and social networks. Once all that data is analyzed, it can be used to produce a highly personalized marketing campaign that is tailor-made for customers. Ultimately, this allows marketers to form much deeper customer relationships.

In this webinar, Barb Pellow, Group Director at InfoTrends and Luke Heffron, Senior Vice President, Empirical Insights will give you the information you need in order to make your data work for you:

- Trends in personalization (with online and offline tools)
- The need to deliver a personalized experience
- How service providers and marketers are collaborating to leverage data and drive sales
- Actionable tips to start with deep-dives on your data today

Sponsored by Canon Solutions America

Click here to view this free webinar today!

Direct mail provider IWCO Direct strives to produce the most opened package in the mailbox. Learn why Océ digital printers with Océ PRISMA® workflow software provide the competitive edge it needs to reduce cycle times, streamline workflow, and deliver increasingly personalized messaging for its customers.

There has been a lot of "buzz" about transpromo over the years, but what are the market realities and how does Transpromo offer an advertising opportunity?  Are people really starting to leverage transactional communications (invoices, bills, statements, policies, etc.) and embedding relevant targeted advertising or promotional messages? Is transpromo reaching consumers and generating higher response rates?  What types of messaging is in fact being integrated with transaction documents?  Who is the decision maker for transpromotional applications? What are the implementation considerations? This webinar is designed to share with you the current state of the market.

Information shared will include:
- The latest insight on transaction printing
- How corporations are starting to leverage transpromo as an advertising opportunity
- Service provider perspectives on the transpromo opportunity
- Effective implementation of the transpromo opportunity

Sponsored by Canon Solutions America

Click here to view this free webinar, today!


Are your customers worried about price and not seeing the value of your products, services, and solutions? Are they continually pressuring you to provide discounts?

Have you informed customers that your company is delivering value-added solutions and services, but they still perceive you as delivering commodity printing? This webinar shares strategies for transforming price into value and helping the customer get a clear picture of the value that you deliver.
   
Key topics that will be discussed in the webinar include:
 

  • What buyers want
  • How to translate your offering into value delivered
  • Having meaningful value-based conversations

Click here to view this webinar.

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