Printers have never been under such competitive pressure. The industry’s overall print volume continues to be under pressure as electronic alternatives grab marketing dollars. Print providers have to be both very efficient and very creative to retain existing customers and attract new business.
Printing companies can extol the technological virtues of their latest presses, prepress systems and workflows as part of their sales pitch, but how about finishing? Focusing on your finishing capabilities can truly set you apart from your competitors.
- Categories:
- Business Management - Marketing/Sales
Don has worked in technical support, sales, engineering, and management during a career in both the commercial offset and digital finishing sectors. He is the North American representative for IBIS Bindery Systems, Ltd. of The United Kingdom.