I was lucky enough to attend The Yale Publishing Course (YPC) on Monday and Tuesday this week in New Haven, Conn.
I attended the recent Dscoop Americas event in San Antonio and was struck by a few trends, such as value-added special effects, digital laser cutting, PrintBeat (which will be the heart of PrintOS for HP Indigo users), the overlap of inkjet and electrophotography, and Print in 8 (the idea that print could be delivered anywhere in the world in eight hours).
I don't think the large shows like drupa, Ipex, and GRAPH EXPO will be shutting down any time soon. But we will increasingly see major targeted events run by manufacturers that will compete with (and draw attendees away from) the traditional shows.
The annual EDSF Give Back at GRAPH/PRINT event has become the “place to be” when the show floor closes on Tuesday of GRAPH EXPO/PRINT. This year, at PRINT 13, the Give Back event was attended by more than 200; a veritable “who’s who” of the industry.
I enter the printing industry with a "glass half full" mentality and think there couldn't be a more exciting time to be involved. Are there challenges with growing media channels becoming a competing a more effective option? Yes. But there are also opportunities and good business to be done if you can find where those growth areas exist that incorporate and still drive print
For the past year or so, the Ipex email machine has been spewing out regular updates, telling me how spectacularly wonderful the show is going to be in its new digs at the ExCel conference center in London.
Back in the day, when business was booming and you could barely hear yourself think above the din, I once wrote a column that called GRAPH EXPO “sensory overload.” GRAPH EXPO 2012 was a bit quieter and more subdued. I thought I’d share a few thoughts on the trip as a whole:
Last week, I attended a customer relationship marketing conference for retailers, by retailers. I have to say that I barely made it through the conference without spontaneously combusting from the speed of change in the retail marketing sector.