With social media as an integral part of people’s daily lives, integrating it with your direct mail can really help drive response.
Declining demand is supposed to cause lower prices, but the magazine industry’s key suppliers are…
We put our heads together to come up with this list of what not to do that will keep you out of trouble.
“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the USPS.
In 2016, mailing list gaffes simply shouldn’t happen. But one might have cost the University of Michigan a prized football recruit.
Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000.
Last week, I had the pleasure of visiting Japs-Olson of Minneapolis—a printer that can trace its roots all the way back to 1907! Japs-Olson embodies the lean manufacturing approach to today's direct mail. What I saw was a "holistic" integrated process. Japs-Olson is capable of sending more than four million pieces a day into the USPS mail stream. To do this efficiently, you need critical thinking to be applied at every stage of the process.
Contrary to some opinionators, direct mail is going strong. Internet ads can't compete with a well-designed, creative, physical mail piece. You might spend a microsecond on a Web ad, but a mail piece has "got you" for 30 seconds at a minimum. So today's mailers are high-tech and well-equipped to keep this medium going strong for many years to come.
Many years of attending GRAPH EXPO have taught me that like the great markets of the Middle East and Asia, sometimes treasures are hidden away in the back of the halls. So I was pleasantly surprised when I stumbled across the Gunther Technologies stand.
And here we are again with a little hope. The package business is growing at double digits, retailers are competing on service, and the USPS wants to grab a share of the game. It could even be the right business decision to make, but I’m tasked with offering the perspective of the printer, and here it is.
