Being able to differentiate your product from all others is the best hedge against becoming a commodity. Today, what often defines a brand is the level of customer service that supports the daily use of a company’s products and/or services.
We expect our customers to appreciate the service that we give them and understand that we are in business to make profit and employ people. But do we treat other businesses the same way? We should walk the walk and talk the talk.
If you search the Web for tips on franchise buying, there is no shortage of articles worth reading. But most fail to touch on how to make the decision. The following five tips will help you in the discovery phase of your franchise buying process.
It seems as though American holidays, like our American waistlines, have become super-sized. I’m all for a little R&R from time to time, but I do find it peculiar that during a time when many across the world question America’s ability to maintain its global dominance, we’ve become accepting of something less than our founding Protestant work ethic.
I just fired my daughter. I’ve never been a detail-oriented salesperson, so I sought help with the busywork and found Madi. On paper, the family business is an attractive concept. It looks like fun and, at the beginning, it usually is.
WHEN this economy turns around (and I believe it will), will you have already thrown in the towel? In the past few years, I have been able to visit with hundreds of business owners across our nation, and I’ve heard a resounding complaint, “Not enough time, too many problems.” CHAOS!
In developing and executing a business strategy, there are two essential decisions that get made: what to do, and what not to do. The real strategy is often in the things you decide not to do.
Incorporating multimedia content into your website will help it stand out. Consider including useful content in the form of videos, slideshows and presentations, graphs and charts, audio, and more. Variety is the spice of life.
Starting a first job, fresh out of design school, can be both an exciting and eye-opening experience. There are five things I wish a print salesperson had taught me when I was just starting out as a graphic designer.
Partnering with the management of an in-plant operation could be a win-win opportunity. Too often, we can look at in-plants—or even other competitors—as the enemy when they could make a good partner. Such a relationship will require a different mindset than some of us are used to, but in this fast-changing world, we all need to look for new solutions.
