If you’re having trouble getting customers and prospects engaged with your brand, you’re not alone. The usual methods of developing and managing a brand are suspect if you are in this position. Perhaps it’s time to make some mental shifts about your brand.
If a printing company provides excellent quality, great pricing and timely delivery—the big things—then that goes a long way to securing long-term partnerships with clients. That being said, the little things can really make a difference, as well.
Unlike my friend Puxatawney Phil, I see the future in trends, not shadows. Here are a few I think will be relevant in the coming year. 2013 is going to be all about community content sharing and Print Inspiration! I want to hear your stories, see your work and shout about great print and design from the rooftops of all my channels!
If you are in sales, you will be challenged on your price and you’d better have a reply. If you’ve done your job and your solution is the best solution, the answer is an easy one.
At RIT, I took the “Printing Industry Trends” course with Frank Romano. On the first day of class, Frank casually mentioned our main assignment was to create a book. “Print 2022: Printing Changed the World - Now the World Is Changing Printing” is that book.
I’ve never witnessed a time during my 27 years in this industry when more printers felt like they are at a fork in the road. One road takes them down the same path they have been on for many years. The other road, or roads, leads down a new path of diversification.
Assessing your company’s sales performance in 2012 and setting realistic expectations for the new year can help your sales team start 2013 with greater confidence. This assessment should start with getting a view from the field, then examine last year’s sales forecasts and, finally, analyze your entire department.
The rules of customer engagement have changed. It’s no longer about the total number of hits, impressions or likes. The reason the majority of social-media and marketing programs are ineffectual is because their tactics are often mixed and focused on numbers, rather than clients needs, interests and wants.
The printing industry may well be vanishing, but PRINT IS GROWING. And you can be a part of that growth...if you’re willing to stop selling print and start figuring out how to do all manner of things for your clients that they can’t, won’t or simply don’t want to do for themselves.
We at PaperSpecs would happily pay the toll to cross this bridge. The event invitation is an amazing blend of design and materials, right from the covers on. Two sheets of actual wood veneer have been printed and tipped onto the first and last panel of an accordion fold.
