Last time I checked, there was significantly more interest in developing new customers through direct sales and related marketing than any other topic in the print-media and general business markets. Let’s now jump forward beyond the customer onboarding trajectory and assume we have a stable new-business strategy to launch our program.
Database marketing depends on the creation, development and use of customer and prospect databases to strengthen relationships with these businesses. Effective marketing begins with a comprehensive database, so train employees to gather information at various touch points.
“I am tired and stressed. The phone is not ringing. Tough day. Very discouraged.” That was the message I recently read from one of my training clients. Had he called instead of e-mailing, I would have offered the following advice
There’s such a widespread lack of knowledge among consumers when it comes to printing. In my mind, every businessperson and independent professional could use personal printed materials. Online printers are the natural go-to resource, but so are small commercial printers.
Tracking your printing company’s sales efforts can provide lots of useful data, including total cost per sales hour and value of each rep’s sales call. This data then can be used to motivate your salesforce and justify hiring new employees.
These horrid conditions in the ’80s led me to think about the role of the “print salesperson” and what led to the broad lack of success for many and the soaring success of a few. It occurred to me that there are four types of salespeople.
Companies in today’s competitive market must be aggressive in their strategic marketing and climb to the top. It’s not smart to allow a lack of focus and consistency to creep into a marketing team’s campaign.
Successful companies are good at generating profitable ideas, yet they often overlook business opportunities that can be found within fundamental societal issues. It is in the root causes of those issues that new competitive advantages may be found.
If you have any kind of difficulty with making apologies, please read this blog carefully because there will be plenty of times in your life when an apology is warranted. It will go a long way to repairing and even preventing damage.
Ethos is your ability to cause buyers to believe you can satisfy their needs. Pathos refers to the salesperson capturing the emotions of the buyer. Logos depends on the salesperson’s ability to appeal to the buyer’s sense of reason.
