Tracking the effectiveness of your promotional activities can help you match these activities with results and match cost outflows to revenue inflows. Over time, these measurements will allow you to establish guidelines of what works and make more strategic business decisions based on this knowledge.
As print service providers, knowing the issues your customers face will help you better solve their problems. Your customers’ customers—consumers—look differently at environmentally friendly products depending where they fall on the green continuum. Until green products and services feel normal, the middle is unlikely to change behavior.
The question was, What are the successful students doing to succeed? I jotted down Professor Deschamps’ answers because I saw a strong correlation between her comments regarding college students and what every sales rep needs to know to find success.
Too often, salespeople use apologetic or weak language, especially when prospecting for new business. And there is no more important time for you to be strong, confident and believe in your kick-ass-ability than when you are trying to land a big, new profitable fish that you can lay at your boss’ doorstep.
After getting my fifth useless e-blast from a vendor partner this week, I started opting out of everything I received from my vendor partners because of pure frustration. I buy from them, but they hit me too hard with thoughtless messages.
A common objection now is, “Print is dead. We are putting everything on the Web.“ In theory, that works. I mean, if you don’t print and you don’t mail, you’ll save a bundle. How are people going to find out about your website?
One proven way an organization can differentiate itself from its competition is by creating a brand-marketing program that is far and away better than anyone else’s. And the best way to do that is by integrating both print and digital media in new ways that others haven’t.
When researching new business opportunities, make sure you’re asking the right questions in order to solve the right problems. That may sound easier-said-than done. But all it takes is a little business and marketing common sense to avoid this common research pitfall.
I’ve had an ever-increasing number of conversations in the last month about how things are “out there” for all of you who sell in this industry. And I understand that for many of you, it is not pretty. You are not alone.
Psst! Hey, Bill. It’s me: Your conscience. What’s going on? Are you still making excuses for not staying consistent with your prospecting efforts? What’s up with THAT? You’re having a record month BECAUSE of the consistency you showed in May.
